Rewards and loyalty programmes have long played a key role in the modern payments and finance industry. However, every reward or loyalty programme is always seen as a value add rather than as a wealth generation engine. Amsterdam-based Bits of Stock wants to change that with its innovative fintech platform.
Started by Arash Asady and Ryan Gary in 2016, this Dutch scaleup helps businesses to reward their customers in fractional shares. With the option to differentiate loyalty programmes with stock, crypto, and more, the company is making “rewards-as-a-service” the new frontier of embedded finance.
Is this a once in a century business opportunity? CEO and co-founder Asady not only thinks so but is already on a mission to scale it further.
Fractional ownership as wealth generation engine
The idea of turning fractional ownership into a wealth generation engine comes from Asady’s previous work as an algorithmic trader for leading banks on Wall Street. He says these banks leveraged “cutting-edge technology to exchange billions of dollars of financial instruments in fractions of seconds with minimal execution risk.”